Wayne Tuck, Principal

Wayne Tuck provides consulting services to private and public‑sector clients across multiple industries, with a focus on building and enhancing operating platforms. His work supports organizations undergoing branding transitions or seeking more efficient business models, particularly within the housing sector. Through Wilowe, he collaborates with specialists across disciplines to ensure clients benefit from targeted expertise that strengthens service delivery and operational performance.

Wayne holds an MBA from the University of Guelph’s Hotel and Food Administration program. Before founding Wilowe Management Consulting, he held senior roles with leading Canadian real estate management companies, serving luxury hotel, multi‑family, student housing, seniors housing, and social housing portfolios. Throughout his career, he has been relied upon to design and implement operating programs that add value and improve integration with Finance, IT, HR, Legal, and other support divisions—enhancing customer experience, employee engagement, and overall margin.

Len Goosen, Food & Beverage Consultant

Len Goosen has focused his 35 years working in food and beverage acquisitions, development, franchising, sales and operations in the restaurant, hotel, and seniors housing industries.  His expertise benefits Clients looking for help with new restaurant startups, franchising opportunities, finding efficiencies in existing food and beverage operations, improving service levels and enhancing marketing and sales efforts.

Len obtained his MBA from Guelph University as part of its Hotel and Food Administration program and his F&B Executive certification from the American Hotel/Lodging Association (CFBE).  He holds a realtor license in Ontario, which he has leveraged in support of location acquisitions.  During Len's career he has owned his own successful businesses and has worked and consulted in many different jurisdictions including Canada, the United States and Barbados.  He is fluent in French and has worked in bilingual locations including Montreal and Ottawa, where he now resides.

Maurice Benatar, Marketing Strategist

Maurice Benatar is a results‑driven marketing and communications leader with more than two decades of experience shaping strategy and execution across technology, interiors, acoustics, and mining sectors. Known for connecting high‑level vision with measurable outcomes, he leads integrated communications, investor relations, social amplification, and visibility strategy for corporate, retail, and institutional audiences.

Maurice brings deep expertise in branding, change management, and digital marketing, leveraging emerging AI tools to accelerate performance and streamline execution. His background includes senior roles in marketing leadership, product management, and consulting, supported by advanced training in public relations and pragmatic marketing. Recognized as a responsive, cost‑effective partner, he helps organizations clarify value, communicate milestones, and drive engagement across fast‑moving, data‑driven environments while strengthening alignment with internal teams and stakeholders.